Travelite Holdings Ltd.

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Senior Management

Mr Tan Tong Hing
Chief Financial Officer

He is the Chief Financial Officer, responsible for the overall financial accounting, financial reporting, as well as matters relating to corporate finance of the Group. Prior to joining the Company in 2006, he was the Chief Financial Officer of Prestamewah Development Sdn. Bhd. in Malaysia. From 1994 to 2002, he was the Deputy General Manager of the Corporate Finance and Corporate Affairs division of Ocean Capital Berhad, where he was responsible for the financial management, corporate restructuring and human resource management. He also acted as the joint company secretary for the group of companies under Ocean Capital Berhad.

Mr Tan started his career in accounting with Ernst & Young Malaysia from 1991 to 1994. He holds a Bachelor of Accounting (Honours) degree from the University of Malaya and is a Chartered Accountant of the Malaysian Institute of Accountants. He is also a fellow member of the Chartered Tax Institute of Malaysia.





Mr Yeo Toon Wee
General Manager of YG Marketing Pte Ltd

He is the General Manager of YG Marketing Pte Ltd ("YG Marketing"). He has been with YG Marketing for more than 20 years. He joined in 1981 and since then, has held various positions in YG Marketing, culminating in his present position as General Manager. Prior to joining YG Marketing, he was employed in a MNC in Singapore where he gained considerable knowledge and experience in production, planning and control as well as personnel administration.

Mr Yeo is responsible for implementing all action plans and decisions in accordance to the Group's overall strategic business plans and directions. He also oversees the day-to-day operations and administrative matters.

Mr Yeo graduated with a Bachelor Degree in Arts from Nanyang University Singapore in 1979.





Mr Yeo Guan Hong (Simon)
General Manager of Demarco Pte Ltd

He is the General Manager of Demarco Pte Ltd ("Demarco"). He joined in 2005 as Assistant Manager and rose to become the General Manager of Demarco in 2009. Previously, Mr Yeo was employed in another wholesale and retail company in Singapore dealing with luggage and bags where he gained considerable knowledge and experience in the wholesale and retail trade.

Mr Yeo is responsible for planning and implementing all action plans and decisions to ensure the profitability objectives of Demarco are achieved. He is also responsible for overseeing the day-to-day operations and administrative matters of Demarco.

In addition, Mr Yeo also supervises the daily operations of Fashion Street (S) Pte Ltd.

Mr Yeo completed his formal education up to the level of School Certificate in Malaysia.



Mr Tay Boon Eng (Kenny)
General Manager of Yangtzekiang Industries Sdn. Bhd.

He is the General Manager of Yangtzekiang Industries Sdn. Bhd. ("YISB") and has over 20 years of work experience in the retail industry. He started his career in 1986 when he joined YG Marketing Pte Ltd as Sales Manager. He left the company in 1989 to work in several international companies based in Singapore, holding various important positions in sales and marketing in these companies before rejoining YG Marketing Pte Ltd in 2003 as Division Manager. His exposure in the international companies stood him in good stead, having gained extensive knowledge and experience in product sourcing, negotiation skills, planning and control of Advertising and Promotion programmes as well as personnel administration.

Mr Tay took charge of YISB in October 2003. He is responsible for implementing all action plans and decisions for YISB in accordance to the Group's overall strategic business plans and directions. He also supervises the day-to-day operations of all the boutiques and shops under his responsibility including the administrative matters.

Mr Tay graduated with a Bachelor Degree in Business Administration from the University of Oklahoma USA in 1983 and a Masters of Business Administration from Saint Louis University, Missouri USA in 1984.

Mr Tong Soon Heng (Raymond)
Assistant General Manager (Operations) of Travelite Marketing Sdn. Bhd.

He is the Assistant General Manager (Operations) of Travelite Marketing Sdn. Bhd. ("TM"). Mr Tong joined TM in 1993 as an accounts officer and since then, has held various other positions in administration, human resource and logistics functions before assuming his current position. Prior to joining TM, Mr Tong was employed in several other companies in Malaysia where he gained considerable knowledge and experience in the accounting profession.

Mr Tong is responsible for all operational matters of the four subsidiaries in Malaysia. Besides overseeing the day-to-day operations and administrative matters, he is also responsible for ensuring all operational guidelines and policies are consistent with the Group's overall business plans and objectives are effectively implemented.

Mr Tong completed his formal education and subsequently attained a LCCI Certificate qualification in Malaysia.




Mr Lim Teck Shiun
Head of Merchandising

He is the Head of Merchandising, in charge of product development and sourcing for Bags and Travel Essentials category. While working with the marketing department to determine the positioning of each brand, Mr Lim is also responsible for establishing the strategic pricing to cater to various distribution channels. In addition, he works closely with major departmental stores in Malaysia on nationwide promotional events.

Mr Lim joined the Group as a sales supervisor in 1993, advanced quickly to the position of Assistant Marketing Manager, before being promoted to Merchandising Manager of Travelite Marketing Sdn. Bhd. in 1996.

Mr Lim received formal education up to pre-university level in Malaysia.






Ms Tang Pheik Wan (Sharon)
General Manager of Fashion Way Sdn. Bhd.

She is the General Manager of Fashion Way Sdn. Bhd. ("FW") Ms Tang joined Travelite Marketing Sdn. Bhd. ("TM") in 1997 as Product Manager and since then, she has held various positions in TM. She rose to become the Head of Retail and Corporate Sales, responsible for the day-to-day operations of our chain of specialty stores in Malaysia before assuming her current position. Prior to joining the Group in 1997, Sharon Tang was employed in several retail and fashion companies in Malaysia where she gained considerable knowledge and experience in the retail and fashion trade.

Ms Tang is responsible for implementing all action plans and decisions for FW in accordance to the Group's overall strategic business plans and directions. She is also responsible for overseeing the day-to-day operations and administrative matters of FW.

Ms Tang completed her formal education up the level of Higher School Certificate in Malaysia.